Tuesday, May 26, 2020
The Fight Against Professional Research Paper Writing
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Friday, May 15, 2020
Business Plan on The Luxury Resort for Pregnant Women
Executive summary Luxury Resort The luxury resort is a restaurant offering pregnancy packages for expectant woman who are almost delivering. It was established two decades ago and it is for baby moon vacation. The services offered in the SPA luxury resort is prenatal massaging treatments, which are part of the romantic package to make them feel appreciated before delivering. The target market is wide because it aims at expanding to all parts of the world. Its first operations or services were started in Northern America and Europe (Kotler Armstrong, 2010, 56). Pregnant women in these regions who were interviewed appreciated the services the firm provided. This is a perfect baby moon trip to them as they prepare to give birth. Women have been enjoying the romantic moons at the resort before delivering. The hotel have been improving its services to become special and fulfilling by meeting their needs and desires. Other services offered are spa treatment for pregnant women to become mothers, hallmarks of romantic getaways that are tailor made to suit the needs of the expecting couple (Monroe, 2003, 78). The main goal and objective of the resort is to expand its markets by 12% every year, increase customer base by 23% annually, and to improve the quality of the services to counter competition, which is piling up. The top management and the staff of the resort are not only qualified but also committed and dedicated in their service delivery. The team members are John James, Ronald Mark, Jane Joe, Reuben Smith, and Mclaren, Beatrice, Williamson, Johnson, Peterson, and McDonald. They the people who will utilize the resources depending on the budget provided (Kotler Armstrong, 2010, 57). Strategies used by the luxury resort Product strategy This is the strategy used by the resort to attract and to offer quality services to the customers in all target markets and regions. The services are tailor made to suit the needs of the expecting couples. The services provided are of high quality due to the advanced technological equipment and tools in the resort. The variety of the services provided by the resort is a strategy used to attract more customers to the firm. The check up too is an added advantage to the clients provided by the nurses and medical practioners to advise them more appropriately on what they should do (Monroe, 2003, 79). The rooms are spacious and all facilities provided making them more attractive. The product or service strategy is effective and efficient because it has made the existing customers to be loyal and trust worthy to the firm. This has made the company to gain competitive advantage and customer increase of 23% every year. This strategy has been left to John James one of the team members to ensure the services provided by the company meet all the customer’s requirements (Kotler Armstrong, 2010, 58). Price strategy Price is the amount or the value a customer pays for the product or service. The company may decrease or increase the price of the services depending on the competition and quality of services. This pricing strategy is where the firm conducts a market research to know what the competitors offers and what the customers want. The luxurious resort usually offer its services at a lower price compared to its competitors. This is a strategy because customers are always sensitive to the prices offered by the firms in the market (Monroe, 2003, 80). The luxury resort charges are lower; hence has made the company gain competitive advantage over other firms. This strategy is important to the company because it has made it become a market leader; hence dominating the entire market of Europe, Middle East, China, and Northern America. This responsibility has been assigned to the two senior marketers in the, Ronald Mark, and Jane Joe. They are the ones to advise the top management on how to price the services offered. They must conduct research assisted by other junior staff where they must provide a comprehensive report to the firm on what should be done (Kotler Armstrong, 2010, 59). Place or distribution strategy Place is the location where the product can be purchased or service can be provided. It is commonly known as distribution channel. The firm has utilized this strategy effectively and efficiently and it has helped to bring the services to our targeted customers and potential customers closer. It has opened many branches in many countries such as the Clarence in Dublin, Ireland, commonly known Baby moon dine in style packages, pre and postnatal massages offered in Raffles Vier Jahreszeiten in Hamburg, Germany, prenatal massaging at Raffles Vier Jahreszeiten in Hamburg, Germany, Spa prenatal treatment offered at Landmark in England and baby moon package (Kotler Armstrong, 2010, 60). In addition, Pregnancy Spa Treatment Package is offered at Hotel grand Bretagne in Greece, Burj al Arab in Dubai, New beginnings treatment, maternity massaging offered at Ritz Carlton in Dubai and Doha. Pregnancy massaging, and treatment offered at Madinat Jumeirah in Dubai, pampering massaging treatment at Park Hyatt in Dubai, total indulgence treatment packaging at Sheraton La Caleta Resort and Spa in Tenerife, Spain. This responsibility of ensuring place or distribution strategy achieves the best are Reuben Smith, and Mclaren (Monroe, 2003, 81). Promotion strategy Promotion is the communication that marketers use in the marketing place. The firm uses the four distinct elements of sales promotion, personal selling, public relation, and advertising. For the firm to make its products known to its customers and potential customers mostly uses advertising. Advertising is any form of communication that is paid for by the company such as using the TV, radio, billboards, and internet advert through print media such as magazines  (Kotler Armstrong, 2010, 61). The company has been able to use sponsorships and social responsibility such as helping the bright but needy students in the society and paying hospital bills for those who are unable due to poverty. Some times, they held some exhibitions and conferences to explain their services to the potential customers in all the target markets. The people in charge of ensuring the promotion strategy achieve its intended purpose are Beatrice, Williamson, and Johnson (Monroe, 2003, 82). People The people involved in the consumption of the services of the company are important. For instance, consumers, management, workers etc are the pillars for the success of the firm (Kotler Armstrong, 2010, 62). This has helped the company to define the market segmentation e.g. demographic segmentation. This has helped the people who benefit from the Spa services especially the women who are almost delivering get quality services. The person in charge of this strategy is Peterson. He is the one to find out what people want (Monroe, 2003, 83). Physical evidence This marketing strategy is to ensure effective communication and customer satisfaction at all times in all target markets. When customers are satisfied with the services provided by the luxury resort, they will become loyal to the firm. This responsibility is left to McDonald to ensure the strategy achieve its intended purpose (Monroe, 2003, 85). Process This is the mechanism, procedure, and flow of activities where services are used. This also includes how the product or services will reach the end user and its reactions. The process should be reliable and serve the purpose intended. This responsibility is left to Jane Joe and Reuben Smith to ensure the strategy achieves its intended purpose (Kotler Armstrong, 2010, 63). BUDGET ALLOCATION Items                                                                         $ Promotion                                                              20000 Expansion and growth                                           400000 Wages and salaries                                                30000 Equipment                                                              20000 Research                                                                 40000 Transport                                                                10000 Bill payment                                                           5000 Technology                                                             10000 Total                                                                       535000   These budget will be funded by the firm’s assets and loans borrowed from banks and other financial institutions. References: Kotler, P. Armstrong, G. (2010). Principles of Marketing 13E. New York: Pearson Prentice Hall. Pp. 56-63 Monroe, K. B. (2003). The Pricing Strategy Audit. New York: Cambridge Strategy Publications. Pp. 78-85
Wednesday, May 6, 2020
The Impact Of Information Technology On The Human Resource...
Information Technology plays a key role in signifying effective corporate governance and fraud prevention. Increasing use of Technology in almost every organization has changed the way we work and it has brought in efficiency at work and also reduces human error which can be caused by stress or too much work. IT improves communication thus improving customer satisfaction and encourages innovation and creativity which can be used in business growth and expansion. IT also improves the Human Resource Management process and saves time through automation of various tasks. The use of internet and computers to work eliminated the space and time boundaries as employees can work from anywhere and anytime. Though we enjoy the benefits that come with technology at work, it also tends to be risky, especially when it comes to data/information security. Those employees in important decision making positions will need access to private business information which can pose as a threat, as it is very difficult to monitor the usage and privacy of this information. Employees carry flash drives at work, so they can easily transfer critical business information and use it for their own personal gains. One of the worst and most widespread crimes is identity theft. Such thefts where individuals’ Social Security and credit card numbers are stolen and used by thieves are not new. Criminals have always obtained information about other peopleâ€â€by stealing wallets or dumpster digging. ButShow MoreRelatedHuman Resource Management and the Impact of Information Technology1361 Words  | 6 PagesHuman Resource Management and the Impact of Information Technology Is the impact of information technology changing Human Resource Management? 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CURRENT ISSUE IN HRM INTRODUCTION Fundamentally, HRM is based on the assumption that employees are individuals with varying goals and needs and Human resources departmentRead MoreCurrent Information Systems Within Human Resources1398 Words  | 6 Pages Current Information Systems within Human Resources The Human Resources department is currently working on bring the information systems platform into the 21st century. Excel has been a good tool to use within the HR department. However, it is critical for the management team to maintain a comprehensive and fast flexible system that aligns with the trends as it relates to a successuful business (Dusmanescu Bradic-Martinovic, 2011). 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Article 2 – Information Technology in Business Processes - Rengineering Business Process Re-engineering- fundamental rethinking and radical (new styles of working. change should be made at the root) redesign of business processes to achieve dramatic improvements in cost, quality, service and quickness and IT helps it to do it. Managed by top management Changes should be managed WHY? * to improve business inefficient processes Read MoreImportance Of Small And Medium Enterprises Essay1442 Words  | 6 Pagesits high impact on our life be it economical, social, professional or even if personal. Because IT offers innumerous number of benefits, it is very important to adapt IT in every fields specially Small and Medium Business(SMB). Small Business and mid-size business plays vital role in the progress of country. These small and Medium Enterprises (SME) gives significant contribution to economical growth and sound support for country s economy. 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Today there are various ways to collect and compile data and turn that dataRead MoreBlack Swan Events: Global Emergency Management Essay examples1205 Words  | 5 Pages As emergency management leaders for the 21st century, we need to develop new risk assessment and management models to factor in the â€Å"unthinkable†globally impacting ‘black swam’ type events, using satellite imagery, and all the other technology and resources available to better enable us to forecast and plan for these type of events, with the view to minimize their impacts. These tech nologies should be globally linked, like a global warning system similar to a Tsunami early warning system. According
Tuesday, May 5, 2020
Conflict of Interest
Question: Define the notion of a Conflict of Interest. What are the potential ethicaldilemmas that might arise from having a conflict of interest in the workplace,and what strategies might you consider employing to avoid them? Answer: Introduction Conflict of Interest (CoI) can be defined as a situation in which an individual has two competing interests that are at odds with each other (Cremolini, 2013). The interest may be financial or non-financial, and are not encouraged at a work place since they risk corruption of organizational values. One of the most common example of conflict of interest seen at a workplace is employee-manager dating. This influences the decision making capabilities of the manager, sub ordinance of the employee and demotivates other employees due to favoritism making the avoidance of manger-employee dating as one of the most commonly followed HR policies at workplaces (Abreu, 2014). Conflict of interest not only intervenes with the values of the organization, but also demotivates employees and damages the reputation of the organization. Hence, it is one of the main reasons why the organizations try to identify potential conflict of interest and subside them and also take stringent measures to avoid sit uations that may cause them. Political and Ethical Dilemmas caused by conflict of interest Political and ethical dilemmas caused by conflict of interest can be defined through several situations. A few examples are mentioned below Political dilemmas generally rise when there is need of transfer of power (Cipriani, 2012). Say, a senior position opens up in the office and the manager who makes the decision is associated to one of the potential candidate due to financial interest. In case of conflict of interest, even if the rest of the candidates are better qualified, the employee who offered the manager a financial gift would be selected. Conflict of Interest gives rise to the more commonly known office politics, which should ideally not exist. A position open should be filled in by the best candidate suitable for the role and the manager making the decision needs to be unbiased. Imagine a situation where an employee has to fired by a manager due to incompetency, but the employee has a close network with the senior management of the organization. Though the manager has no potential gain, the threat of jeopardizing ones own job is high. This would force the manager to turn a blind eye to the employees incompeten cy leading to loss of integrity within the organization (Amor, 2012). Ethical dilemmas are much close to political dilemmas. Most of the political dilemma situations are ethically challenged. Consider a company that pays the employee based on the number of hours spent by the employee in the 0organization. The employee however, conducts personal business on company time. The situation is a conflict of interest to the employee, as a potential financial gain is in line and also it is ethically incorrect. A situation where a senior employee misuses power to take credit for the work done by a junior employee is also a conflict of interest and ethically incorrect. The same stands for harassing employees for financial or non-financial gains. Strategies to avoid Conflict of Interest The best strategy to avoid conflict of interest is to set up through policies that clear define what an employee should or should not do. The employee has to declare their personal relationships with other employees of the organization (Friedlich, 2012) Employee should avoid favoritism of all kinds and be unbiased when making organizational decisions Employee should not be a part of the recruitment or promotion committee when the potentially candidates are directly related to the employee Employee should not accept or expect any gain either in financial or non-financial terms through conflict of interest In case a CoI situation rises the same has to be informed to the respective management for further action None of the organizational assets can be used for personal gain of the employee An employee should not work for a competitive company during his term at the organization and up to six months post separation (Chesterford, 2014) A committee has to be established to identify potential CoI and deal with them. Conclusion CoI has become a potential issue in at workplaces and hence, establishing rules and policies that can guide the employee on how to avoid and report potential CoIs would benefit the organizations integrity and reputation. A dedicated committee that deals with issues of ethics and CoI should be declared by organizations to make sure that all the CoIs are dealt with little or no impact on the organizational functioning. References Abreu, D., 2014. Conflict of interest. Amor, D.J., Burgess, T., Tan, T.Y. and Pertile, M.D., 2012. CONFLICT OF INTEREST. European Journal of Human Genetics, 20, pp.595-596. Chesterford, L., 2014. Conflict of interest. European Journal of Human Genetics, 1, p.2. Cipriani, V., Matharu, B.K., Khan, J.C., Shahid, H., Hayward, C., Wright, A.F., Armbrecht, A.M., Dhillon, B., Harding, S.P., Bishop, P.N. and Bunce, C., 2012. CONFLICT OF INTEREST. European Journal of Human Genetics, 20, pp.1-2. Cremolini, C., Salvatore, L., Morvillo, M., Antoniotti, C., Marmorino, F., Maru, D., Kopetz, S., Boonsirikamchai, P., Agarwal, A., Chun, Y.S. and Wang, H., 2013. CONFLICT OF INTEREST. Am J Surg Pathol, 34, pp.1287-1294. Friedlich, A.L., 2012. Conflict of interest. Molecular Psychiatry, 17, pp.4-7.
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